Newfields Lab

Newfields Lab (formerly IMA Lab) is a team of designers, developers, and digital strategists who create technology solutions for Newfields and other institutions in the cultural sector. We engage audiences in immersive experiences through technology by developing new ways for people to interact with art, nature, their environment, and one another.

We have the unique perspective of being a digital agency embedded within a cultural institution that focuses on both the arts and nature. Fostered by the depth and breadth of the expertise and support of its Newfields colleagues, the Lab has a holistic approach to opportunities within its sector.

We specialize in digital collection integration, access and exploration tools, web design and development, custom software development, mobile applications, graphic design, data management, and in-gallery technology that engages and entertains our visitors. 

Our staff has a wide range of expertise and backgrounds, including backend and frontend software design and development, digital strategy, graphic design, content assessment, data management and transformation, digital content creation and management, data analytics, and in-gallery interpretative applications.