Privacy Policy, a website run by Newfields, may collect both non-personal and personal information when you visit or use the website. Newfields is committed to protecting your privacy when you visit or use the website. Newfields takes reasonable steps to protect guests’ privacy and to ensure that you are notified of what information you are providing to us and how that information will be used.

This Privacy Policy applies to the online activities of Newfields. may contain links to third party websites that are not under Newfields’ control. These websites have their own policies regarding privacy, and guests should review their policies before providing information to these websites. Newfields has no responsibility for linked websites and provides these links solely for the convenience and information of our guests.


Non-Personal Information and Cookies
Newfields uses cookies to support the internal functionality of its website. Cookies, which are small pieces of information sent to your browser by a website that you visit, are used, among other things, to track usage patterns, traffic trends, and online behavior. When you register on the website, cookies also allow Newfields to save information so that you will not have to re-enter it the next time you visit. Content adjustments and website improvements are in part informed by the data derived from cookies. 

Newfields automatically receives and records through cookies, or other tracking technologies or methods of integration, information from the browser on your device (e.g., computer or mobile device), including your IP address, cookie information, software and hardware attributes, location information, and the page(s) you request, and sometimes across multiple devices. No personally identifiable information is collected. Newfields may use non-personal information for the following general purposes: 
•    To customize the website content that you see;
•    To contact you;
•    To fulfill your requests for products and services;
•    To improve the website;
•    To serve advertisements; and
•    To conduct research.

Newfields’ website uses Google Analytics to help collect and analyze this non-personal information. Non-personal information is stored and used in the aggregate, meaning that it is not tied to your personal name and does not identify you as an individual. This statistical information may be provided to third parties, like Google Analytics. Neither Newfields nor any third party will use this information to contact you personally. Guests can opt out of Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, provided by Google.

In general, if you do not want to receive cookies, you can change your browser to notify you when cookies are sent and then refuse cookies from either certain websites or altogether. If you so choose, you may still gain access to Newfields’ website, but you may not be able to conduct certain types of transactions (such as shopping), access certain pages, or take advantage of some of the interactive elements offered. You can also delete cookies from your browser. 

Newfields may share with our service providers your non-personal, summary, or aggregate user geographical data, which our service providers use, sometimes combined with other information, to serve you with advertisements, on our website or elsewhere you may navigate to online, and to monitor the effectiveness of Newfields’ advertisements. If you wish to opt-out of cookies that allow Newfields to serve advertisements and collect aggregate information on arrivals to, please visit the National Advertising Initiative’s Consumer Opt Out or the Digital Advertising Alliance’s WebChoices Browser Check.


Personal Information
Personal information includes information that identifies you as an individual and is linked to your name, which includes:
•    Your name;
•    Your email address;
•    Your mailing address;
•    Your telephone number;
•    Your credit card or other financial information; and
•    Demographic information (e.g., age, size of household, etc.).

Newfields will only collect personal information that is voluntarily and knowingly provided, such as when you purchase a Newfields membership online or make an online donation to Newfields, where you will be asked to provide the information necessary to process a membership and/or acknowledge your contribution. Credit card information is secure and encrypted using VeriSign. Newfields does not keep your credit card number on file.

Newfields will use your mailing address to send you catalogues, event brochures, and other Museum-related materials. Newfields will use your email address to send you updated information about the Museum via our email newsletter. 

Newfields does not sell or rent the names and addresses of its members to any for-profit company or organization. Newfields does, from time to time, share the names and addresses of its members with other not-for-profit charitable arts and cultural organizations for the purpose of promoting programs, events, exhibitions, or membership. 


Children’s Information
Newfields does not knowingly collect personal information from children under thirteen (13) years of age. If personal information regarding a child is required for program participation or similar reasons, Newfields will collect this information from the child’s parent or guardian. If a child sends an email to Newfields, we will only use the address provided to respond to the inquiry and will not retain or use the information for any other purpose. 


Opting Out of Newfields Communications
Guests may opt out of receiving communications from Newfields at any time. Any email communication sent to you by Newfields will include an unsubscribe link or other instructions that will allow you to opt out of future communications. 

Guests who prefer to have their personal information removed from shared lists, please contact: 
Membership Office 
4000 Michigan Road
Indianapolis, IN 46208
Telephone: 317-923-1331


Revised April 13, 2022