Why Design Matters: Michael Bierut

Why Design Matters: Michael Bierut
6:30 pm

The world of typefaces, logos, packages and signs are filled with codes that work on us without our knowledge. Graphic designer Michael Bierut will talk about his work, and the multiple meanings, obvious and subtle, he puts into the things he creates. 

February 7
The Toby
$15 DAS Members, AIGA Affiliates, Students
$20 Newfields Members & General Public

MichaelBierut1_credit_Jake_Chessum.jpgMichael Bierut is a graphic designer and partner at Pentagram, where his clients have included the New York Times, Saks Fifth Avenue, MIT Media Lab, Billboard Magazine, and Princeton University. He has won hundreds of awards for his work, including a Cooper-Hewitt National Design Award and an AIGA medal, the profession’s highest honor. He is president emeritus of AIGA National, and his work is in museum collections nationwide. Since the mid-1990s, Bierut has been senior critic in graphic design at the Yale School of Art and a senior faculty fellow at Yale School of Management. He is co-founder of Design Observer—the largest design publication in the world—and co-hosts The Observatory and The Design of Business | The Business of Design podcasts. His newest book, Now You See It and Other Essays on Design was published last fall. Bierut graduated summa cum laude from the University of Cincinnati’s College of Design, Architecture, Art and Planning in 1980, and before joining Pentagram he worked for ten years at Vignelli Associates.