Culture Track

Culture Track
2:30 - 4:30 pm

Culture Track, the nation’s largest tracking study of cultural audiences, is back in 2017 with a brand new report detailing the attitudes, motivators, and barriers of cultural consumers. Come learn more about the findings from Culture Track ’17 and their implications on the cultural landscape in Indianapolis. Culture Track ’17 investigates the shifting opinions and behaviors of cultural consumers around a range of topics, including: the changing face of cultural participation; what audiences are wanting in their ideal cultural experience; what drives loyalty and giving to cultural organizations today; the current and desired role of digital tools in cultural experiences; and the measurable impact of culture on our communities and world.

November 8
Indianapolis Museum of Art Galleries at Newfields
Free, Open to the public

Panel: 

Suzanne Sweeney – Indiana Repertory Theatre, Inc.

Jeff Patchen  - The Children’s Museum of Indianapolis

Charles Venable -  Newfields

Keesha Dixon – Asante Children’s Theatre

Dan Lechleiter – Penrod Arts Fair

Schedule:

2:30pm-3:15pm: Presentation

3:15pm-3:30pm: Q&A

3:30pm-4:15pm: Panel

4:15pm-4:30pm: Panel Q&A

4:30pm-6:30pm (or TBD): Reception with cocktails 

 

About Culture Track:
Culture Track is a cultural innovation engine, dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. We believe that studying and tracking the shifting patterns of audience behavior is critical to shaping the future of culture. Our nationwide study is an investigation of the behaviors, needs, and opinions of cultural consumers, illuminating not only the participation patterns of these audiences, but why they think and behave the way they do. Fielded since 2001 by LaPlaca Cohen, the survey provides a rigorous and nuanced understanding of cultural consumers of all types. Learn more about Culture Track at WWW.CULTURETRACK.COM.


About LaPlaca Cohen:
LaPlaca Cohen was founded 25 years ago as a strategy, design, and advertising firm for the cultural and creative community built around one simple idea: impact with integrity. This means applying the most effective and thoughtful visioning, branding, and creative techniques to address the distinct needs of our clients, and doing so in such a way that is responsive to the unique concerns and interests of the audience. Since then, we have been privileged to work with an unrivaled roster of leading museums, performing arts organizations, architecture firms, educational institutions, botanical gardens, corporate sponsors, foundations, and collectors to ensure the enduring relevance of culture in the 21st century, and the powerful impact on ever-changing and diversifying audiences.

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